GEC Media Group, publishers of Business Transformation, Enterprise Channels MEA, The Titans, Cyber Sentinels, Infra Insights, are pleased to announce the launch of the BTX Road Show 2022. This road show will be focusing on digital and business transformation. BTX Road Show 2022 will have three regional editions hosted out of Riyadh, Dubai, and New Delhi.

Across 2022, businesses are looking to build on the gains made during the pandemic. The pandemic accelerated the adoption of digital solutions and the cloud ahead by many multiples. Leaders driving transformation now need to build on the foundation of the last two years and take their enterprises to the next level of efficiency, agility, scalability, productivity and customer experience. All the while ensuring that their enterprises are secure to the highest level.

Similar to enterprises, consumers themselves have transformed and their expectations are increasingly digital. They now expect and reward through loyalty, seamless digital experiences and expect end to end fulfillment. Digital experiences for them need to be immersive, supported by rich content, personalized, and reliable.

Going forward into 2022, for enterprises, the meaning of business continuity, disaster recovery, collaboration, virtual meetings, remote workforce, cloud, security, have changed overnight from esoteric terms into everyday work life meanings, that have a direct impact on the existence of their business.